A quick side-by-side of Bing vs Google's URL Inspection tools.

Bing與Google的URL檢查工具的快速對(duì)比。

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Bing fully launched its new Bing Webmaster Tools Thursday, and with that, a brand new URL Inspection tool.

Bing星期四全面啟動(dòng)了其新的Bing網(wǎng)站管理員工具，以及一個(gè)全新的URL檢查工具。

The Bing URL Inspection tool allows you to inspect Bing indexed version of your URLs allowing to detect potential indexing issues due to crawl or not following Bing Webmaster guidelines.

Bing URL檢查工具使您可以檢查URL的Bing索引版本，從而可以檢測(cè)由于爬網(wǎng)或不遵循Bing網(wǎng)站管理員指南而導(dǎo)致的潛在索引問(wèn)題。

Google launched its URL Inspection tool over two years ago in June 2018.

Google于兩年前于2018年6月啟動(dòng)了其URL檢查工具。

How do the two compare?

兩者如何比較？

They are similar. Google and Bing’s URL Inspection tools are pretty similar. They essentially do the same thing: help webmasters, developers, SEOs and site owners see potential indexing issues with URLs in their respective search engines.

它們是相似的。 Google和Bing的URL Inspection工具非常相似。他們本質(zhì)上是在做同樣的事情：幫助網(wǎng)站管理員，開(kāi)發(fā)人員，SEO和網(wǎng)站所有者在各自的搜索引擎中查看URL的潛在索引問(wèn)題。

Use both.?Even though they are similar, it doesn’t mean you should just use one. Use both. Each will show you how your URLs are doing within those specific search engines. If you want to see how your URL is doing in Google, use the Google URL Inspection tool. If you want to see how your URL is doing in Bing, use the Bing URL Inspection tool.

同時(shí)使用。 即使它們相似，也并不意味著您應(yīng)該只使用一個(gè)。 同時(shí)使用。 每個(gè)頁(yè)面都將向您顯示您的URL在這些特定搜索引擎中的運(yùn)行情況。如果要查看URL在Google中的運(yùn)行情況，請(qǐng)使用Google URL Inspection工具。如果要查看URL在Bing中的運(yùn)行情況，請(qǐng)使用Bing URL檢查工具。

Overview screen. Here is what the tools look like on the overview page after you run a URL for testing.

概述屏幕。 這是運(yùn)行URL進(jìn)行測(cè)試后，工具在概述頁(yè)面上的外觀。

Bing URL Inspection Tool:

Google URL Inspection Tool:

Both tools let you enter a URL, compare the indexed version of the URL or run a live test of that URL to see immediate changes to the URL that you may have made. Both tools show you if the URL is indexed in its search engines. And both show you any SEO issues or improvements you can make as well as any markup or enhancements on those pages. Also, both tools allow you to request indexing.

兩種工具都可以讓您輸入URL，比較URL的索引版本或?qū)υ揢RL進(jìn)行實(shí)時(shí)測(cè)試以查看對(duì)您可能已進(jìn)行的URL的立即更改。兩種工具都可以顯示URL是否在其搜索引擎中被索引。兩者都向您顯示您可以進(jìn)行的任何SEO問(wèn)題或改進(jìn)，以及這些頁(yè)面上的任何標(biāo)記或增強(qiáng)。此外，兩種工具都允許您請(qǐng)求索引。

Google’s tool highlights AMP, Bing’s does not.

Google的工具會(huì)突出顯示AMP，而B(niǎo)ing不會(huì)。

Indexing details. This shows you information about the indexed status of a page. It shows you if the URL is indexed and much more. Let’s compare.

索引詳細(xì)信息。 這將顯示有關(guān)頁(yè)面索引狀態(tài)的信息。 它顯示URL是否被索引以及更多內(nèi)容。讓我們比較一下。

Bing:

Google:

Bing shows you the first date and time the URL was discovered on, Google does not show you that. Both show you the last time the page was crawled. Google shows you the method of discover, either an XML Sitemap file or referring page, Bing does not show those details. Google shows you the user agent that crawled the page, was it a smartphone user agent or desktop – Bing does not. Both show if the page was allowed to be crawled, if it was fetched successfully and if indexing was allowed. Also both show the canonical URL, but Google shows the Google selected canonical versus the user-declared canonical.

必應(yīng)會(huì)向您顯示發(fā)現(xiàn)URL的第一個(gè)日期和時(shí)間，而Google不會(huì)向您顯示。兩者都向您顯示上一次爬網(wǎng)頁(yè)面。Google會(huì)向您顯示發(fā)現(xiàn)XML站點(diǎn)地圖文件或引薦頁(yè)的方法，而B(niǎo)ing不會(huì)顯示這些詳細(xì)信息。Google會(huì)向您顯示抓取頁(yè)面的用戶(hù)代理，無(wú)論是智能手機(jī)用戶(hù)代理還是臺(tái)式機(jī)-Bing都不會(huì)。兩者均顯示是否允許對(duì)該頁(yè)面進(jìn)行爬網(wǎng)，是否成功提取該頁(yè)面以及是否允許索引。兩者都顯示規(guī)范的URL，但是Google會(huì)顯示Google選擇的規(guī)范和用戶(hù)聲明的規(guī)范。

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Issues.?Both tools also aim to help you fix issues with your URLs when it finds any.

問(wèn)題。 兩種工具都旨在幫助您解決URL發(fā)現(xiàn)的問(wèn)題。

Bing:

Google:

Both tools may show you different issues. For example, the URL I inspected in Bing showed issues with meta language tags being missing and alt attributes for images missing. I did not get those errors on that URL with the Google URL Inspection tool. So I had to compare another page on my site to see errors and the error I was able to see on Google was around AMP, which Bing did not show me. So both tools can and do show different issues that are more applicable to those search engines.

兩種工具都可能向您顯示不同的問(wèn)題。 例如，我在Bing中檢查的URL顯示出缺少元語(yǔ)言標(biāo)簽和圖像缺少alt屬性的問(wèn)題。我沒(méi)有使用Google URL Inspection工具在該URL上收到這些錯(cuò)誤。因此，我不得不比較網(wǎng)站上的另一個(gè)頁(yè)面以查看錯(cuò)誤，而我在Google上看到的錯(cuò)誤是關(guān)于AMP的，而B(niǎo)ing并沒(méi)有告訴我。因此，這兩種工具都可以并且確實(shí)顯示出更適合那些搜索引擎的不同問(wèn)題。

When the tools do show issues, you can click on them, it will not only describe the issue and give you help documentation on how to fix those issues. The tools will also highlight the code or HTML that has the issue. Google opens those issues in a hover over window on the right of the page. Bing overlays the issue on top in a context menu.

當(dāng)工具確實(shí)顯示問(wèn)題時(shí)，您可以單擊它們，它不僅可以描述問(wèn)題，還可以為您提供有關(guān)如何解決這些問(wèn)題的幫助文檔。 這些工具還將突出顯示有問(wèn)題的代碼或HTML。Google在頁(yè)面右側(cè)的鼠標(biāo)懸停窗口上打開(kāi)這些問(wèn)題。Bing將問(wèn)題放在上下文菜單的頂部。

Why we care. If you are having issues with a specific URL and getting that URL indexed properly, then use this tool. Even if Google shows everything is fine, try the Bing tool, see what it shows you that you can fix. It seems that after a quick review, both tools show you slightly different errors that you can fix that may benefit both search engines.

我們?yōu)槭裁丛诤酢?/span> 如果您在使用特定URL時(shí)遇到問(wèn)題，并且無(wú)法正確索引該URL，請(qǐng)使用此工具。即使Google表示一切正常，請(qǐng)嘗試使用Bing工具，看看它可以解決的問(wèn)題。在快速瀏覽后，這兩個(gè)工具似乎都向您顯示了可以解決的略有不同的錯(cuò)誤，這些錯(cuò)誤可能會(huì)使兩個(gè)搜索引擎受益。

來(lái)源：Barry Schwartz